There are numerous benefits to using chatbots with your real estate team. But before you go all in, there are some important things to know. That’s where real estate chatbots come in. chatbot) company, “and most of the time busy agents are running around with their heads cut off and they really don’t have time to sit at their computer and follow up with leads.” “Agents can’t really afford to go out and hire their own ISA (inside sales agent), but they still have a really dire need to follow up with leads,” explained Nate Joens, CEO at Structurely, a conversational AI (a.k.a. It seems like a conundrum without a solution…until chatbots enter the mix. But if you’re like most agents, you’re probably far too busy to respond to every single person who pings you online. So even if you’re securing stellar success through paid leads, it can be dangerous to ignore online leads entirely. And it’s no secret that more and more buyers (and sellers!) are starting their real estate journey online. Like any good funnel, it’s broader at the top than the spout for a reason - you need to capture a higher number of people early on in their real estate journey, in order to guarantee yourself a specific number of clients weeks or months down the road. Often, chatbots will also issue invitations for the prospect to learn more via an email capture form or other way to contact the agent directly, or even transition the conversation directly to an agent or inside sales assistant (ISA). The bots collect basic information from the prospect, then immediately generate appropriate responses just as if you were messaging with a friend. Real estate chatbots are typically used to converse with leads at the very top of the funnel - people you don’t know and who may or may not be ready to move on to the next stage of the process. Not so incidentally, it can also collect information from your potential new clients that can help you figure out where they are in their sales journey and how you can best support their needs at any given point in time. The Best Way to Win with Real Estate ChatbotsĪ chatbot is an automated program that can hold a conversation with your leads and prospects.Real Estate Chatbots: How to Skip the Spam and Provide Genuine Value.If you want to be successful long term, you need to keep your entire real estate sales funnel in mind. The answer is surprisingly simple: Because in the new game of real estate, every lead matters. Why scramble to answer a query that might never pan out as a client? Well, let’s just say responding immediately to an online lead that may or may not be all that serious could be construed as a waste of time.Īfter all, you don’t know the potential buyer’s qualifications, living preferences or timeline. When a potential buyer is looking for a new place to live or a seller is considering offloading their home, they want immediate answers - for these consumers, the concept of “responding too fast” simply doesn’t exist.īut in an era when real estate agents are expected to juggle not only sales transactions and marketing listings but also evaluate products to help run their business, market themselves, AND keep up with past clients…
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